Why average retention rates can lead to 50% error in CLV - discu.eu

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Why average retention rates can lead to 50% error in CLV http://blog.custora.com/2011/08/why-average-retention-rates-can-lead-to-50-error-in-clv/ 31 comments 22/8/2011

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Defining Churn Rate (no really, this actually requires an entire blog post) https://www.shopify.com/technology/4018382-defining-churn-rate-no-really-this-actually-requires-an-entire-blog-post 9 comments

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