• Custora online class: An intro to Customer Lifetime Value http://blog.custora.com/2013/01/custora-yc-w11-online-class-an-intro-to-customer-lifetime-value/ 3 comments 30/1/2013
• Be careful how you average – a retail example http://blog.custora.com/2012/08/be-careful-how-you-average-a-retail-example/ 6 comments 24/8/2012
• How I Predicted Pebble Backers with 98% Accuracy http://blog.custora.com/2012/06/how-i-predicted-pebble-backers-with-98-accuracy/ 2 comments 29/6/2012
• A Bayesian Approach to A/B Testing http://blog.custora.com/2012/05/a-bayesian-approach-to-ab-testing/ 20 comments 4/5/2012
• Use Probability Models to Predict Pebble Sales (and win a Pebble) http://blog.custora.com/2012/04/competiton-projecting-pebble-sales/ 10 comments 26/4/2012
• How Bayesian Probability Models Can Make CLV Predictions 12x More Accurate http://blog.custora.com/2012/02/how-bayesian-probability-models-can-make-clv-predictions-12x-more-accurate/ 14 comments 27/2/2012
• Predicting Customer Pregnancy At Target (How We Would Do It) http://blog.custora.com/2012/02/how-we-would-do-it-predicting-customer-pregnancy-at-target/ 5 comments 23/2/2012
• Customer Lifetime Value techniques: be careful with cohort analysis http://blog.custora.com/2012/02/customer-lifetime-value-techniques-why-you-need-to-be-careful-with-cohort-analysis/ 3 comments 8/2/2012
• How ARPU can lead to a 120% error in Customer Lifetime Value http://blog.custora.com/2012/01/clv-in-retail-how-arpu-can-lead-to-a-120-error-in-clv/ 6 comments 30/1/2012
• Dispelling the myths of customer retention in retail http://blog.custora.com/2012/01/dispelling-the-myths-of-customer-retention-in-retail/ 2 comments 19/1/2012
• Why average retention rates can lead to 50% error in CLV http://blog.custora.com/2011/08/why-average-retention-rates-can-lead-to-50-error-in-clv/ 31 comments 22/8/2011