- The extraordinary power of selling the benefits, not the features. [2 minute read, actionable advice]. https://thegaryhalbertletter.com/newsletters/zgkl_best_copywriter.htm 62 comments entrepreneur
- A fun example of how decent copywriting can literally sell anything (and in this case it can get you HOT date) http://www.thegaryhalbertletter.com/13Ad%20PDF.pdf 45 comments marketing