• adidas reveals the first FIFA World Cup™ official match ball featuring connected ball technology https://news.adidas.com/football/adidas-reveals-the-first-fifa-world-cup--official-match-ball-featuring-connected-ball-technology/s/cccb7187-a67c-4166-b57d-2b28f1d36fa0 21 comments 1/7/2022 soccer
• Adidas enters NFT space with a drop of bunch of apes along with physical products https://news.adidas.com/originals/why-our-journey-into-the-metaverse-began-and-where-it-is-going/s/6ccb61cb-2135-453e-8626-ac3d56faab30 22 comments 16/12/2021 cryptocurrency
• Donovan Mitchell announces signature shoe with Adidas. https://news.adidas.com/basketball/adidas-basketball-unveils-the-d.o.n.-issue--1/s/fe9bfa22-c6b3-4eb2-a6c4-db310dfebdfc 494 comments 27/12/2018 nba
• James Harden Signature Shoe - "Harden Vol. 1" (Adidas Press Release) http://news.adidas.com/us/latest-news/all/james-harden-and-adidas-wake-the-game-up-with-harden-vol.-1/s/a7c0ee64-e001-43e9-af8b-5ef1e3aaf540 25 comments 22/10/2016 nba