- Horror movies expertly manipulate brain activity to enhance excitement by exploiting the brain's response to threat. MRI scans show that slowly increasing anxiety and jump scares activate different regions of the brain which are in continuous talk-back with each other as if to prepare for action. https://www.utu.fi/en/news/press-release/horror-movies-manipulate-brain-activity-expertly-to-%20enhance-excitement 27 comments science
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