Digital represents 14% of movie ad budgets but drives 46% of revenue, study finds | Marketing Dive - discu.eu

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Looking for more information on how digital ad spend affects movies' box office performance https://www.marketingdive.com/news/digital-represents-14-of-movie-ad-budgets-but-drives-46-of-revenue-study/544253/ 1 comment 21/4/2025 marketing

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Movie Business Scrambles to Adapt to Changing Consumer Demand - Variety http://variety.com/2017/film/features/movie-business-changing-consumer-demand-studios-exhibitors-1202016699/ 59 comments

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