- People Feel Powerful With Wide Cars and Big Watches - Research published in the Journal of Consumer Research suggests that people like to buy products, such as cars and watches, with wide faces since those products convey some sense of dominance. https://www.inverse.com/article/35789-wide-face-car-power-dominance 17 comments science
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- Products as Pals: Engaging with Anthropomorphic Products Mitigates the Effects of Social Exclusion | Journal of Consumer Research | Oxford Academic https://academic.oup.com/jcr/article-abstract/doi/10.1093/jcr/ucx038/2939535/products-as-pals-engaging-with-anthropomorphic?redirectedfrom=fulltext 266 comments
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