- According to a new study consumers who experience a loss of control are more likely to buy products that are more functional in nature, such as screwdrivers and dish detergent, because these are typically associated with problem solving, which may enhance people's sense of control https://www.eurekalert.org/pub_releases/2017-03/jocr-foo032217.php 3 comments science
Linked pages
- Products as Pals: Engaging with Anthropomorphic Products Mitigates the Effects of Social Exclusion | Journal of Consumer Research | Oxford Academic https://academic.oup.com/jcr/article-abstract/doi/10.1093/jcr/ucx038/2939535/products-as-pals-engaging-with-anthropomorphic?redirectedfrom=fulltext 266 comments
Related searches:
Search whole site: site:www.eurekalert.org
Search title: Feeling out of control: Do consumers make pra | EurekAlert!
See how to search.