- A study indicates that European soccer’s value is only growing stateside. Lionel Messi was named a favorite by 23% of those US Gen-Z (13-23) fans surveyed, more than any hockey, baseball, or American football player— including Steph Curry (19%) and Tom Brady (16%). https://www.adweek.com/brand-marketing/brands-european-soccer-digital-marketing/amp/ 98 comments soccer
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