- Google is testing their new FLOC tracking technology on millions of Chrome users, without their consent. The tests are not being run on European users, as they would likely be illegal in the EU. https://www.adexchanger.com/platforms/google-will-not-run-floc-origin-tests-in-europe-due-to-gdpr-concerns/ 11 comments europe
Linking pages
- Google's Grand Plan to Eradicate Cookies Is Crumbling | WIRED https://www.wired.com/story/googles-grand-plan-to-eradicate-cookies-is-crumbling/ 2 comments
- Google’s plan to eradicate cookies is crumbling | WIRED UK https://www.wired.co.uk/article/google-floc-trial 0 comments
- Google to work with UK regulators on its big ad-tracking shakeup - The Verge https://www.theverge.com/2021/6/14/22532862/google-uk-regulator-competition-and-markets-authority-privacy-sandbox-floc 0 comments
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