• Behavioral ad targeting not paying off for publishers. In one of the first studies of the impacts of behaviorally targeted advertising on publishers’ revenue, researchers suggest publishers only get about 4% more revenue for an ad impression that has a cookie enabled than for one that doesn’t. https://weis2019.econinfosec.org/wp-content/uploads/sites/6/2019/05/weis_2019_paper_38.pdf 6 comments 2/6/2019 science

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