- Online ad campaigns created by academics in Britain and the US have targeted millions of people based on psychological traits perceived from a single “like” on Facebook – demonstrating, they say, the effect of “mass psychological persuasion”. https://www.theguardian.com/science/2017/nov/13/facebook-likes-targeted-advertising-psychological-persuasion-academics-research 9 comments worldnews
Linking pages
Linked pages
- 'Way too little, way too late': Facebook's factcheckers say effort is failing | Facebook | The Guardian https://www.theguardian.com/technology/2017/nov/13/way-too-little-way-too-late-facebooks-fact-checkers-say-effort-is-failing 159 comments
- Ex-Facebook president Sean Parker: site made to exploit human 'vulnerability' | Facebook | The Guardian https://www.theguardian.com/technology/2017/nov/09/facebook-sean-parker-vulnerability-brain-psychology 3 comments
Related searches:
Search whole site: site:theguardian.com
Search title: One Facebook ‘like’ is all it takes to target adverts, academics find | Psychology | The Guardian
See how to search.