2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it’s 360. - SparkToro

Linking pages

When Attribution Is a Fool’s Errand, Zero-Click Marketing Is the Way - SparkToro https://sparktoro.com/blog/when-attribution-is-a-fools-errand-zero-click-marketing-is-the-way/ 0 comments

Linked pages

Less than Half of Google Searches Now Result in a Click - SparkToro https://sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click/ 552 comments
Study claims more than half of Americans use ad blockers • The Register https://www.theregister.com/2024/03/27/america_ad_blocker/ 546 comments
Zero Click Searches - Two Thirds of Google Searches Ended Without a Click https://sparktoro.com/blog/in-2020-two-thirds-of-google-searches-ended-without-a-click/ 413 comments
An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them - SparkToro https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/ 296 comments
Office of Public Affairs | Justice Department Sues Google for Monopolizing Digital Advertising Technologies | United States Department of Justice https://www.justice.gov/opa/pr/justice-department-sues-google-monopolizing-digital-advertising-technologies 46 comments
Google Search, Chrome, and Android are all changing thanks to EU antitrust law - The Verge https://www.theverge.com/2024/1/17/24041581/google-search-chrome-android-price-comparison-digital-markets-act-eu 20 comments
Google is searching for answers: 25 years of Search - The Verge https://www.theverge.com/23712602/google-search-25-years-anniversary-ai-artificial-intelligence 17 comments
The Best Audience Research Tool on the Web | SparkToro https://sparktoro.com/product 1 comment
Which 3rd-Party Traffic Estimate Best Matches Google Analytics? - SparkToro https://sparktoro.com/blog/which-3rd-party-traffic-estimate-best-matches-google-analytics/ 0 comments
Press corner | European Commission https://ec.europa.eu/commission/presscorner/detail/en/ip_23_3207 0 comments
Google I/O 2024: New generative AI experiences in Search https://blog.google/products/search/generative-ai-google-search-may-2024/ 0 comments
Google Cut Back AI Overviews in Search Even Before Its ‘Pizza Glue’ Fiasco | WIRED https://www.wired.com/story/google-cut-back-ai-overviews-before-pizza-glue/ 0 comments