- Former Valve exec says the company struggled to sell Half-Life until coming up with the ultimate 'one simple trick' of marketing manoeuvres: slapping a 'Game of the Year' sticker on the box https://www.pcgamer.com/gaming-industry/former-valve-exec-says-the-company-struggled-to-sell-half-life-until-coming-up-with-the-ultimate-one-simple-trick-of-marketing-manoeuvres-slapping-a-game-of-the-year-sticker-on-the-box/ 96 comments technology
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- How a Microsoft exec managed to pitch Microsoft Word through the genius tactic of being able to actually use it in a 'type-off' demanded by clients: 'I was the only one who'd actually been a secretary' | PC Gamer https://www.pcgamer.com/gaming-industry/how-a-microsoft-exec-managed-to-pitch-microsoft-word-through-the-genius-tactic-of-being-able-to-actually-use-it-in-a-type-off-demanded-by-clients-i-was-the-only-one-whod-actually-been-a-secretary/ 2 comments