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- TV Advertising Effectiveness and Profitability https://onlinelibrary.wiley.com/doi/abs/10.3982/ECTA17674 188 comments
- "TV Advertisement has a negative return on investment for more than 80% of brands, which implies that most firms over-invest in ads." - Cross-post https://onlinelibrary.wiley.com/doi/abs/10.3982/ECTA17674 73 comments marketing
- Advertisement has a negative return on investment for more than 80% of brands, which implies that most firms over-invest in ads. https://onlinelibrary.wiley.com/doi/abs/10.3982/ECTA17674 1669 comments science
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