- Why science doesn’t help sell most "fun" products: New study suggests most people find science is cold and competent, which doesn't pair well with products designed to be pleasurable. https://news.osu.edu/why-science-doesnt-help-sell-chocolate-chip-cookies/ 9 comments science
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- Consumer Dirtwork: What Extraordinary Consumption Reveals about the Usefulness of Dirt | Journal of Consumer Research | Oxford Academic https://academic.oup.com/jcr/article-abstract/doi/10.1093/jcr/ucx038/2939535/products-as-pals-engaging-with-anthropomorphic?redirectedfrom=fulltext 276 comments
- Home | Fisher College of Business http://fisher.osu.edu 1 comment
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