- Donors give more when charities ask them to "spend money" on their cause than they do when they are asked to "give" to the charity, a study suggests. The reason: spending money gives donors more a sense of control than giving their money. https://news.osu.edu/the-one-word-charities-use-that-turns-off-donors/ 19 comments science
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- Products as Pals: Engaging with Anthropomorphic Products Mitigates the Effects of Social Exclusion | Journal of Consumer Research | Oxford Academic https://academic.oup.com/jcr/article-abstract/doi/10.1093/jcr/ucx038/2939535/products-as-pals-engaging-with-anthropomorphic?redirectedfrom=fulltext 266 comments
- True stories can win out on social media, study finds https://news.osu.edu/true-stories-can-win-out-on-social-media-study-finds/ 204 comments
- Home | Fisher College of Business http://fisher.osu.edu 1 comment
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