- People are persuaded by social media messages, not view numbers - "There wasn’t a bandwagon effect in which people were persuaded by a video just because a lot of other people watched it." https://news.osu.edu/people-are-persuaded-by-social-media-messages-not-view-numbers/ 3 comments science
- People are persuaded by the messages in social media, not the view numbers. When people watched YouTube videos either for or against e-cigarette use, their level of persuasion wasn’t directly affected by whether the video said it was viewed by more than a million people versus by fewer than 20. https://news.osu.edu/people-are-persuaded-by-social-media-messages-not-view-numbers/ 10 comments science
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