- How to ruin the taste of a cookie with 2 words: In a study of negative labels & taste perception, foods labeled “consumer complaint” received much lower overall liking ratings than identical samples labeled “new and improved” - even with cookies, which researchers considered inherently positive. https://news.osu.edu/how-to-ruin-the-taste-of-a-cookie-with-just-2-words/ 100 comments science
- Negative labels influence consumer perception of food, study finds: Crackers and cookies labeled “consumer complaint” received significantly lower overall liking ratings than identical samples labeled “new and improved” - even though researchers considered cookies an inherently positive food. https://news.osu.edu/how-to-ruin-the-taste-of-a-cookie-with-just-2-words/ 3 comments science
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