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Has anyone seen any studies linking social media buzz to sales results? http://industry.bnet.com/advertising/10007535/the-old-spice-guy-a-media-darling-has-a-dirty-secret-sales-are-down/ 3 comments 29/7/2010 marketing

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Old Spice’s Viral Ads Got Attention, Not Sales (Updated) | TIME.com http://newsfeed.time.com/2010/07/20/old-spices-viral-ads-got-attention-not-sales/#more-12040 5 comments

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