- Consumers prefer round numbers even when the specific number is better news. If a vaccine is presented as 91.27% effective, people are likely to think the vaccine is actually less effective than if it is presented as being 90% effective. https://www.eurekalert.org/pub_releases/2020-07/rpi-cpr070620.php 66 comments science
Linked pages
Related searches:
Search whole site: site:eurekalert.org
Search title: Consumers prefer round numbers even when the | EurekAlert!
See how to search.