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- Microsoft paying YouTubers for Xbox One mentions http://arstechnica.com/gaming/2014/01/stealth-marketing-microsoft-paying-youtubers-for-xbox-one-mentions/ 115 comments
- Stealth marketing. The Machinima network allegedly paying YouTube channels additional CPM to mention Xbox One by name in videos. http://arstechnica.com/gaming/2014/01/stealth-marketing-microsoft-paying-youtubers-for-xbox-one-mentions/ 13 comments technology
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