- Consumer Fanboys Confuse Brand Identity With Their Own http://www.wired.com/wiredscience/2011/08/consumer-self-image/?utm_source=feedburner&utm_medium=feed&utm_campaign=feed%3A+wired%2Findex+%28wired%3A+index+3+%28top+stories+2%29%29&utm_content=google+reader 24 comments technology
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