- Why my cycling clothing company uses models without helmets - The Guardian - “Let’s put our effort into saving lives by getting bums on saddles. To do that, cycling must be a friendlier, more fun, less scary place.” http://www.theguardian.com/environment/bike-blog/2016/feb/04/vulpine-bike-clothing-company-models-without-helmets-dont-hate-us 457 comments bicycling
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