- On average, fewer than half of the books tested were finished by a majority of readers. Most readers typically give up on a book in the early chapters. http://www.nytimes.com/2016/03/15/business/media/moneyball-for-book-publishers-for-a-detailed-look-at-how-we-read.html?_r=1 18 comments books
- Moneyball for Book Publishers: A Detailed Look at How We Read http://www.nytimes.com/2016/03/15/business/media/moneyball-for-book-publishers-for-a-detailed-look-at-how-we-read.html?_r=0 3 comments books
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