- Choosing a cell phone or new car? Having more choices is usually a good thing - until you have to choose that one cell phone or one car model from among many options. Economists call that problem choice overload, and the frustration it causes can lead to poor decisions. http://www.mdnewsdaily.com/articles/3133/20150203/choosing-a-cell-phone-prescription-drug-plan-or-new-car-read-this-first.htm 16 comments science