What’s Google FLoC

Google kills FLoC, unveils new plan to replace tracking cookies — here's how it works https://www.tomsguide.com/news/google-kills-floc-debuts-topics 2 comments 27/1/2022 stallmanwasright

Google retire's FLoC, introduces 'Topics API' https://blog.google/products/chrome/get-know-new-topics-api-privacy-sandbox/ 5 comments 27/1/2022 privacy

Hold on to your BAT! Why Brave is still the solution: Google's Topics API: Rebranding FLoC Without Addressing Key Privacy Issues https://brave.com/googles-topics-api/ 35 comments 26/1/2022 cryptocurrency

Everyone Hated Google’s FLoC, and Now It’s Dead https://www.howtogeek.com/781793/everyone-hated-googles-floc-and-now-its-dead/ 4 comments 26/1/2022 degoogle

Google abandons FLoC, introduces Topics API to replace tracking cookies https://www.theverge.com/2022/1/25/22900567/google-floc-abandon-topics-api-cookies-tracking 15 comments 25/1/2022 privacy

Google drops FLoC and proposes new Topics API for replacing third-party cookies used by ads https://9to5google.com/2022/01/25/google-topics-api-floc/ 346 comments 25/1/2022 programming

Google abandons FLoC, introduces Topics API to replace tracking cookies https://www.theverge.com/2022/1/25/22900567/google-floc-abandon-topics-api-cookies-tracking 2 comments 25/1/2022 technology

Google kills off FLoC, replaces it with Topics https://techcrunch.com/2022/01/25/google-kills-off-floc-replaces-it-with-topics/ 7 comments 25/1/2022 technology

Google kills FLoC & will stick with cookies because of privacy complaints https://appleinsider.com/articles/22/01/25/google-kills-floc-will-stick-with-cookies-because-of-privacy-complaints 26 comments 25/1/2022 privacy

Google replaces FLoC https://techcrunch.com/2022/01/25/google-kills-off-floc-replaces-it-with-topics/?tpcc=tcplustwitter 7 comments 25/1/2022 technology

Google considers switching FLoC to a topic-based approach https://digiday.com/marketing/google-switch-floc-cookie-replacement-fingerprinting-potential/ 13 comments 17/8/2021 degoogle

Google considers switching FLoC to a topic-based approach https://digiday.com/marketing/google-switch-floc-cookie-replacement-fingerprinting-potential/ 6 comments 17/8/2021 firefox

Amazon is blocking Google's FLoC — and that could seriously weaken the system https://digiday.com/media/amazon-is-blocking-googles-floc-and-that-could-seriously-weaken-the-fledgling-tracking-system/ 4 comments 18/6/2021 privacy

Amazon is blocking Google's FLoC — and that could seriously weaken the system https://digiday.com/media/amazon-is-blocking-googles-floc-and-that-could-seriously-weaken-the-fledgling-tracking-system/ 15 comments 15/6/2021 degoogle

Privacy analysis of Google's FLoC by Mozilla enlights significant risks https://blog.mozilla.org/en/mozilla/privacy-analysis-of-floc/ 6 comments 10/6/2021 technology

As ad tech firms test ways to connect Google’s FLoC to other data, privacy watchers see fears coming true https://digiday.com/marketing/as-ad-tech-firms-test-ways-to-connect-googles-floc-to-other-data-privacy-watchers-see-fears-coming-true/ 9 comments 10/6/2021 privacy

Opting your Website out of Google's FLoC Network https://paramdeo.com/blog/opting-your-website-out-of-googles-floc-network 4 comments 3/5/2021 technology

Everybody hates “FLoC,” Google’s tracking plan for Chrome ads https://arstechnica.com/gadgets/2021/04/everybody-hates-floc-googles-tracking-plan-for-chrome-ads/ 17 comments 21/4/2021 stallmanwasright

Everybody hates “FLoC,” Google’s tracking plan for Chrome ads https://arstechnica.com/gadgets/2021/04/everybody-hates-floc-googles-tracking-plan-for-chrome-ads/ 18 comments 21/4/2021 technology

Opting your Website out of Google's FLoC Network https://paramdeo.com/blog/opting-your-website-out-of-googles-floc-network/# 21 comments 18/4/2021 programming

Opting your Website out of Google's FLoC Network https://paramdeo.com/blog/opting-your-website-out-of-googles-floc-network 13 comments 18/4/2021 web_design

Ditch Google's FLoC https://www.theverge.com/2021/4/16/22387492/google-floc-ad-tech-privacy-browsers-brave-vivaldi-edge-mozilla-chrome-safari?utm_campaign=theverge&utm_content=entry&utm_medium=social&utm_source=reddit 75 comments 17/4/2021 firefox

How to fight back against Google FLoC https://plausible.io/blog/google-floc 132 comments 15/4/2021 linux

Vivaldi and Brave web browsers come out against Google's FLoC https://www.neowin.net/news/vivaldi-and-brave-web-browsers-come-out-against-googles-floc/ 2 comments 14/4/2021 technology

DuckDuckGo Announces Plans to Block Google's FLoC https://www.searchenginejournal.com/duckduckgo-announces-plans-to-block-googles-floc/401993/ 354 comments 13/4/2021 technology

Google is testing their new FLOC tracking technology on millions of Chrome users, without their consent. The tests are not being run on European users, as they would likely be illegal in the EU. https://www.adexchanger.com/platforms/google-will-not-run-floc-origin-tests-in-europe-due-to-gdpr-concerns/ 11 comments 10/4/2021 europe

FLoC - Google testing another trackng method on Chrome. Another good reason to use FF. https://amifloced.org/ 45 comments 10/4/2021 firefox

Google Is Testing Its New FLoC Ad-Targeting Tech on Unknowing Users Without Opt-Out https://www.eff.org/deeplinks/2021/03/google-testing-its-controversial-new-ad-targeting-tech-millions-browsers-heres 54 comments 5/4/2021 programming

Come funzionerà FLoC, la tecnologia sviluppata da Google che sostituirà i cookie https://www.agendadigitale.eu/sicurezza/privacy/ecco-floc-ovvero-come-google-controllera-il-web-fingendo-di-tutelare-la-privacy/ 65 comments 12/3/2021 italy

Google Is Taking Away the Cookies and Plans to FLoC Us All Instead https://www.bloomberg.com/news/newsletters/2021-03-08/google-is-taking-away-the-cookies-and-plans-to-floc-us-all-instead 13 comments 8/3/2021 technology

Critics Blast Google’s Aim to Replace Browser Cookie with ‘FLoC’ https://threatpost.com/critics-googles-browser-cookie-floc/164540/ 293 comments 7/3/2021 privacy

Here's what you need to know about FLoC: Google's alternative to individual tracking https://www.neowin.net/news/heres-what-you-need-to-know-about-floc-googles-alternative-to-individual-tracking/ 8 comments 6/3/2021 technology

Google’s FLoC Is a Terrible Idea https://www.eff.org/deeplinks/2021/03/googles-floc-terrible-idea 7 comments 5/3/2021 webdev

Google’s FLoC Is a Terrible Idea https://www.eff.org/deeplinks/2021/03/googles-floc-terrible-idea 9 comments 4/3/2021 stallmanwasright

Google’s FLoC Is a Terrible Idea https://www.eff.org/deeplinks/2021/03/googles-floc-terrible-idea 809 comments 4/3/2021 programming

Google’s FLoC Is a Terrible Idea https://www.eff.org/deeplinks/2021/03/googles-floc-terrible-idea 17 comments 4/3/2021 privacy

Google to replace Cookies with FLoC to track users https://news.thewindowsclub.com/google-to-replace-cookies-with-floc-to-track-users-105100/ 2 comments 9/2/2021 privacy

Google’s FLoC Is a Terrible Idea | Electronic Frontier Foundation https://www.eff.org/deeplinks/2021/03/googles-floc-terrible-idea 3 comments 25/5/2021 chrome