- The CEO of anti-identity-theft Firm Lifelock had his identity stolen 13 times after posting his own social security number in company ads as proof they could protect him. Among other things http://www.phoenixnewtimes.com/2010-05-13/news/cracking-life-lock-even-after-a-12-million-penalty-for-deceptive-advertising-the-tempe-company-can-t-be-honest-about-its-identity-theft-protection-service/ 8 comments business