• Effective A/B Testing http://elem.com/~btilly/effective-ab-testing/ 5 comments 19/5/2015
• Ben Tilly: Effective A/B Testing http://elem.com/~btilly/effective-ab-testing/ 3 comments 12/9/2009
• Conservation of Intent: why A/B tests aren’t as effective as they look http://andrewchen.co/conservation-of-intent/ 57 comments 2/7/2018
• Power, minimal detectable effect, and bucket size estimation in A/B tests https://blog.twitter.com/2016/power-minimal-detectable-effect-and-bucket-size-estimation-in-ab-tests 2 comments 8/3/2016
• A/B Testing the Effect of Sender Race on Email Response Rates http://blog.ezliu.com/blog/a-slash-b-testing-the-effect-of-sender-race-on-email-response-rates/ 25 comments 15/10/2012